Image by William Murphy, DOGPATCH OFFICIALLY LAUNCH THE ‘VAULTS’, creative commons


For whom: 

No prior technology knowledge required – the Design Sprint is for anyone wanting to add AI to their business:

  • For any established business, their innovation lab, their product team

  • For startups 

  • For service design and digital product design firms that want to have the option of integrating AI in their service and product designs  

  • For entrepreneurs and students looking for their next startup idea



Duration 2-3 hours.

We will work with two tools: 

1. The Customer Activity Cycle model


You identify people's needs in your business area. (The Customer Activity Cycle model is accompanied by stakeholder map and the consideration of relevant technology and startups that shape people's behaviour and needs.) 


2. The AI-cards


You match people's needs in your business area with individual AI functions. (Using cards with individual AI functions makes adding AI functions to people's needs in your business area relatively easy for anyone not familiar with AI.) 



  • Your team identifies ways AI can add value to your business

  • You see ways to use AI you haven't thought about before

  • You see ways not only to add, but center your business on AI (AI-first company)

  • You visualise it in form of a first sketch (prototype) 




The use of AI for the company's marketing in form of recommendation (recommendation engine), customer segmentation (descriptive analytics), and customer retention through predicting longterm customer loyalty (predictive analytics). 


The use of AI in a company's human resource efforts by predicting an employee's access needs to data according to the person's role (using predictive analytics). And for the hiring process (using electronic discovery) for being faster (one hour instead of one week) and even better in finding the right candidate (by AI being unbiased and pointing out highly qualified candidates that don't fit traditional expectations). 


The company could use AI for optimising its global sourcing and production logistics (system and process optimisation). The goal is on-demand sourcing with less risks and less resources. Considering many variables, AI predicts supply chain risks and consumer demand and optimises the system and process. 


About the facilitator Mike: Mike ran the business design firm urge where he consulted businesses in identifying new market spaces. He is the author of the 300-page business book "Forget The Product. Forget The Idea. Forget The Campaign." on business transformation. Furthermore Mike lectured in Digital Concept Development (BA) and is jury member at Venture Cup. 


1,200 € / 9,000 kr

for your team


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