"Using design methodology to create new solutions using AI is both cool and efficient."


Björn robért, forefront consulting group

AI-Design Sprint 110.jpg


AI-Design Sprint



identifying AI opportunities in your business


Our story


Mike Brandt, Founder, book author on business innovation, leads workshops, consults, and is public speaker on innovation. Mike lectured at the educational program Digital Concept Development (BA) and led courses on concept development using technology for Interactive Design and Creative Communications students at Danmarks Medie og Journalisthøjskole (BA). With his expertise on work processes he also designed their first hackathon. 

In his workshops with organisations and with his students Mike used cards he created for developing technology business concepts. Those paper-based tools work best with people over digital tools because people learn them in seconds and they invite for collaboration. 

Throughout the first half of 2017 Mike developed cards with an AI focus further. He put them out into the public leading AI-Design Sprints at Copenhagen Techfestival and The Conference in Malmø September that year. In October, Mike turned to companies to lead an AI-Design Sprint with business leader of Grupo Falabella in Santiago Chile. Together with Service Designers Maria Hernandez and Jonas Wenke, Mike developed the AI-Design Sprint further, adding an AI canvas, and leading an AI-Design Sprint with ten teams at Copenhagen Startup Weekend to AI startup concepts. 


Jonas Wenke, Product & Facilitation, Service Designer, Master of Science (M.Sc.), Service Systems Design. 


Maria Angelica Saavedra Hernandez, Product & Facilitation, Service Designer, Master of Science (M.Sc.), Service Systems Design. 


Who is it for? 

  • top management

  • innovation lab

  • product team

  • service designer

  • "I know a lot about AI"-people

  • digital product designer

  • anyone that wants to add AI to their business

  • "I don't know anything about AI"-people


How could AI help my business? 

We are not Google, Facebook, Apple, Amazon, how could we use AI as a regular business? 

Isn't AI only about bots? 

WTF is AI?

From the many opportunities applying AI what is the right one for us? 


How does an AI-Design Sprint work? 

We lead three different formats:


- Open -

For anyone wanting to experience an AI-Design Sprint we lead Open AI-Design Sprints at digital festivals. Participants work on an example industry applying AI to that industry. Duration: 90 min. Furthermore we are a public speaker on AI. 


- Industry -

Industry AI-Design Sprints focus on one industry, like finance, insurance, fashion, legal, or public services. Participants within that industry explore AI opportunities in that industry. Duration: two hours.

- Company or Product -

This is a customised AI-Design Sprint with research session, the sprint (duration: half day), evaluation and action plan following. Participants either design AI to a company's business problem or amplify a product in the company's portfolio with AI. 



The process: 






Participants work in groups to identify the user need, using "business problem description", "persona", "user journey", and "categorising user needs".





AI technology


We match the user need with individual AI technology that could enable us to serve that need – the matching is done in a hands-on and playful way using about 100 AI technology cards. 







Participants identify underlying old systems in their solution space and transform that with individual AI technology, that way they not only add AI but build their business around AI, creating an AI-first company. 

Furthermore participants visualise their AI solution in form of a user story, seek feedback from real users and iterate. 







Groups present their AI solution. (In a meeting we'd love to share business cases.) 




"Your session was super powerful ... the clients loved it." 

Hazel Swayne, director of tailored solutions, hyper island



  • You developed the AI application most relevant for your business

  • You see ways to use AI you haven't thought about before

  • Your solution not only adds AI, but centres your business on AI, creating an AI-first company